Short but tall, featuring an especially long wheelbase, (unusual for the company) front-wheel-drive and a radical sandwich floor construction, Merc recognised that its entry-level A-Class needed to fulfil a vital role for the ‘Three-Pointed-Star’. Unveiled in 1997, it had been in gestation for much of the previous three to four years. Yet, its introduction was blighted by an unfortunate rollover incident, when a group of Swedish journalists ‘bullied’ the car into making what was known as an ‘Elk Avoidance Procedure’.
While the majority of motoring writers involved in early test drives of the new car made zero complaints about its smooth ride quality and pleasing on-road behaviour, with a strong reputation for inherent product safety to live up to, Merc recalled all delivered examples and worked feverishly to introduce a fail-safe stability control, which it subsequently, bravely and with remarkable humour named it an ‘Elk Survival Program’, or ESP. It was a truly inauspicious moment but was dealt with positively, speedily and comprehensively (at a cost of DM300m), leading to the EU promotion of stability control technology across the entire motor industry.
If the smart car can be regarded as an entry-level to Mercedes-Benz brand ownership and, thus, be considered as the little brother to the A-Class, the relevance of the bigger car becomes entirely understandable. By the time it was replaced by the series two models in 2004, the A-Class had developed a tremendous reputation for its dependability, a long-standing Merc remit, even though its initial lively and engaging handling envelope had been tamed somewhat.
By the time that the third generation arrived in 2013, the range had been extended to include both CLA (saloon and estate car) and also GLA (crossover) models, powered by a typical choice of frugal turbo-diesels and both zesty petrols and ultra-high-performance AMG variants. Prior to Forces Cars Direct discounts being applied, the latest range pricing starts at £20,715 and culminates at £53,705, further underscoring the sheer breadth of potential for the A-Class line-up.
Receiving its first public airing at the annual Geneva Motor Show in early-2018, the latest versions of the A-Class are both upgraded in terms of luxury detailing and also the range of power units deployed, which now include a plug-in hybrid, as well as a market-leading 400ps (397bhp) sporting powerhouse in the 2.0-litre turbocharged AMG version. Most ingeniously, Mercedes-Benz has maintained exceptional value-for-money at the bottom-end of the model line-up, while producing a genuine sporting icon at the top-end, albeit at a fairly high price. Of course, in its domestic and several other markets, diesel engineering is integral to the success of the A-Class, although its latest small capacity petrol units serve purpose to perfection and there are also manual, automatic and 4x4 transmissions to underline the vast consumer choice.
Sticking with the popular hatchback model that underpins the range, no expense has been spared in ensuring that, from first opening of the driver’s door, an impression of achingly decent high-quality pervades the senses. Naturally, it improves the higher up the trim levels you progress but there is an atmosphere of calm elegance, high comfort and advanced technology that proves to be most beguiling. Dependent on model, an impressive, full-width electronic dashboard array provides the control points for almost every aspect of the car not covered by the customary Merc stalk, or steering wheel controls.
Rather than employing a rotary controller, a haptic touch-pad accesses the touch-screens (7.0-inch standard; 10.25-inch option). It is exceptionally easy to use and familiarity soon breeds, as it can be customised to any driver’s requirements, with additional scrolling being imparted through a pair of fingerprint touch-pads located on either side of the steering-wheel cross-spokes. In fact, this class of technology has been imported, virtually unaltered, from the super-luxury S-Class model. In typical Merc style, both front seat occupants are provided with an enormous range of adjustment to ensure the most comfortable and supportive of seat positions and the steering column also offers both rake and reach flexibility.
You can expect seriously firm suspension on the AMG models but the standard offering, even on 18.0-inch optional alloy wheels, despite being geared for comfort, is satisfyingly firm, while allowing excellently controlled body-roll and bump absorption that verges on a benchmark in the luxury compact category. There is fine grip and the steering is both delightfully weighted and accurate, further supplementing the A-Class’s all-round dynamic competence.
It used to be easier to understand Merc’s engine nomenclature but the latest and vaunted as the most popular A180d is actually a 1.5-litre turbocharged diesel unit that develops a modest 114bhp and 192lbs ft of torque, which translates into a 0-60mph time of 10.2s, a top speed of 125mph and around 65.0mpg. The A200 petrol alternative is a mere 1.3-litres displacement, boasting an exceptional 161bhp, 184lbs ft of torque, 0-60mph in 7.7s, 139mph and a still frugal 54.0mpg. The other new engine is a turbo-2.0-litre petrol (A250), with 221bhp, 0-60mph in 5.9s and a top speed of 155mph.
In all cases, the engines drive through Merc’s latest 7-speed automatic transmission that is selected by a typical Merc column stalk that also features steering wheel-mounted paddles that allow really fast, over-riding control of the gear ratios. Naturally, connectivity is at an advanced level but, perhaps, the most intriguing feature is the ‘augmented reality navigation’, which is a live camera feed at the front of the car, overlaid on-screen with house numbers and additional programmable information. Finally, the ‘Hey-Mercedes!’, Siri-style voice recognition system needs to be experienced to be believed. It is immense fun to operate and enables control over heating and ventilation, the stereo system and sat-nav, among other functions.