Our Mission Statement

To recognise and reward our Armed Forces community, past and present, with a unique Forces Discount, New Car Programme allied to a 5-star personal service, possessing integrity that our customers recommend to family and friends, of which employees are proud, and dealers seek to be part.

Over £166 million in savings made already with the FCD Group of companies. If you serve, you save.

What we stand for

No hard sell and no pushy sales people

Customer convenience with nationwide delivery

5-Star rated customer experience

If you serve,
you save

The perfect guide

No matter what stage you are at in your car buying decision, Forces Cars Direct will listen to your needs and will give you honest and independent advice, to ensure that you get a Forces Discount and what you need. From arranging your test drive, discussing finance options, right through to a smooth vehicle delivery direct to your door or local participating dealership, we are here for you.

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A team for you

All of our staff empathise and are passionate about the Forces Cars Direct mission. Our team are fully committed to Armed Forces personnel, not only in the service that we offer but we are intrinsically linked through our own military backgrounds and our need to ensure that our fellow troops continue to receive the best services and opportunities.

Meet the Team >

Specialist Tax Free Sales

If you fall under one of the tax-free categories, you can benefit from Forces Cars Direct tax-free sales programme. In addition to saving the UK VAT you could be eligible for our discounts, giving you unprecedented savings of up to 50%. Right and left-hand drive vehicles are available.

We are an appointed Vehicle Registration Office by DVLA to process all tax-free vehicle registrations ourselves, therefore you are in expert hands for all paperwork involved in processing your tax-free vehicle purchase

Tax Free Explained >

Modern, efficient service

Our online showroom gives you access to the largest range of forces discounts on new cars, allowing you to browse and compare as many new cars as you would like in your own time. We make every stage of your purchase simple, arranging test drives at a time and place convenient for you and our nationwide service delivers your new car direct to your door or local participating dealership.

Are you Eligible? >

Our customers count

We supply vehicles to serving and ex-military personnel, whether stationed in the UK, or in overseas’ territories. This includes retired Army, Navy, Air Force, Royal Marines, T/A Reservists, Diplomatic Corps, or MoD civilians. Regardless of status, DDS, or Rewards for Forces cardholders, we supply to your needs.

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Supporting our key workers

“The COVID-19 crisis has posed many challenges for our Public Services including the Armed Forces.  Across the country, those working as First Responders, in the Army, Royal Navy and Royal Airforce – as well as the Health Service and in many other key public service roles – have met this challenge and continue to do so.

Therefore, it is gratifying to see private sector companies like Forces Cars Direct and Motor Source Group providing services specifically tailored to these groups of people and enable them to make savings on everyday living.”

Rt Hon Tobias Elwood MP

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here