Featured deals

Golf Hatchback 1.5 TSI EVO SE 5dr
Volkswagen Golf Hatchback
1.5 TSI EVO SE 5dr
From £18,382.91
£262.14 Per month
Save £3,232.08
A3 Sportback 1.0 Tfsi SE Technik 5dr
Audi A3 Sportback
1.0 Tfsi SE Technik 5dr
From £18,948.69
£263.44 Per month
Save £2,861.31
Clubman Estate 1.5 Cooper 6DR [nav+ Pack]
Mini Clubman Estate
1.5 Cooper 6DR [nav+ Pack]
From £19,145.00
£283.47 Per month
Save £3,240.00
Optima Diesel Sportswagon 1.7 Crdi ISG 3 5dr
Kia Optima Diesel Sportswagon
1.7 Crdi ISG 3 5dr
From £20,072.20
£278.35 Per month
Save £4,627.80

Who’s eligible?

Our discounts, packages and services are available to all individuals that are…

Three easy steps to your new car

Driving away in your new car with a great Forces Cars Direct discount couldn’t be easier.



Browse our website for a full range of new cars and exclusive savings and submit your enquiry. If you can’t find the car you’re looking for, just give us a call.



Working with your Sales Advisor you can tailor your order, including any optional extras or colour choices.



Our team will keep you informed every step of the way and confirm a delivery date and time to suit you, delivering your new car direct to your door or to your local participating dealership.

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

Ant Middleton
FCD Brand Ambassador

I jumped at the chance to work with a company who do something to benefit our Armed Forces.

Latest news

Catch up with our latest company and industry news.

Autonomy comes to Coventry via self-driven Range Rover Sport

Read more >

Vision impaired veterans benefit from ‘noisier’ Jaguars

Read more >

When an FR is insufficient, Seat turns to Cupra for ultra-zestiness

Read more >

Legs whipped-out from ULEV and Zero Emission cars’ segments

Read more >

Here to help you buy

Wherever you are in your purchase decision, we are here to help with knowledge and advice to guide you with no pressure to buy. We offer a full service giving you everything you need to drive away in your new car including finance and insurance.

Our Finance package

Our Leasing options

Why choose us?

We feel strongly about rewarding our Armed Forces and doing the best that we can for the military community, serving, ex-military and retired.

If you serve, you save!


Our customer reviews

Rated 9.8 out of 10

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here