Meet the Team

Steve Thornton, Managing Director, feels strongly about rewarding our Armed Forces and ensuring that we do the best that we can for the military community, whether serving,
ex-military, or retired.

As he outlines: “I really enjoyed my time in the Army, with 4 Regt AAC, 669 Sqn, but I found it difficult to find companies that were in support of our troops, not just in terms of discounts offered but also their willingness to offer a simple service and understanding of our different and sometimes challenging requirements. Therefore, upon leaving the Army, it became my personal mission to find, secure and offer the best possible deals and services for my military colleagues, past and present.”

The ethos at Forces Cars Direct is: “If You Serve, You Save” and, since formation in 2001, it has saved over £95million for its customers. Forces Cars Direct is a company that is here for you and strives constantly to improve its offers and services, to assure you of only the best possible deals and service.

A proud ex-soldier, whose ethos lies in serving his Armed Forces commmunity

Meet the Team

I served with 4 Regt AAC, 669 Sqn and loved my time in the Army. I initially stayed in Germany on leaving the Army, going on to set up Forces Cars Direct in 2001. As an ex-soldier it is important to me to reward others with the best possible discounts and service.

Steve Thornton

Managing Director
'Stevie T'

I was a pad brat, with my father serving in the Army for 27 years. Originally born in Essex, we then moved to Germany when I was 2 years old. I spent 15 years of my childhood based in Germany at Hohne & Rheindahlen. I have worked for FCD since 2003.

Laura Foster

HR & Delivery Manager
'Lozza'

With my father having served in the RAF for 38 years and my brother also currently serving, working at FCD was a natural fit for me. I studied PR and Marketing at the University of Lincoln and have been with FCD since 2005.

Zoe Critchley

Marketing & Commercial Manager

Although I have never served myself, I am proud to have been able to help and support our military community with savings on car purchases for over 10 years with Forces Cars Direct. My father also served in the Second World War, based in India.

Graham Ireland

Dealer Accounts Manager
'Gezza'

I’ve spent 26 years in the motor trade, 18 of those years in Sales and General Management. In the past I have worked for BMW, Mercedes, Volkswagen and one or two more!

Mike Defraine

Sales and Operations Manager
'MDF'

Growing up as a Forces kid, I travelled with my family around Cyprus, Germany & Holland before returning to the UK.  A keen interest in Liverpool FC, 80’s music and Snowboarding.  A proud father of Alexander, born 2017. 

Stuart Stacey

Sales Advisor
'The Stu'

Well known in the office as a bit of a perfectionist. I love sport, following Arsenal and my local team, Lincoln City. Being 6.2ft I make a great goalkeeper and enjoy going to the gym. I have a love of cars and motorbikes, regularly watching the racing at Cadwell Park. I aspired to join the RAF and hope one day to join as a reservist.

Richard Fogg

Sales Advisor
'Foggy'

I have been with Forces Cars Direct since 2015 and love speaking with the people working in the military and emergency services who devote their lives to helping others. I have close friends and family who have served.

Lewis Chapman

Sales Advisor
'Lou Lou'

I served in the military, as have many members of my family. I have worked at FCD for a number of years and feel at home with a team that embraces and respects our services; we are all a proud bunch. Keen on rugby, football and golf.

Stephen Freestone

Sales Advisor
'Freestone'

After 10 years of service with the RAF Police. I joined the motor trade and have been selling cars for 20 years with a broad knowledge and understanding of cars and HM Forces. I am also a Reservist with Air Training Corps Squadron as an SNCO.

Paul Harrison

Sales Advisor & Leasing Specialist
'Snowdrop'

My Grandfather served in the RAF on the original Ark Royal during WW2, and although I have not served in the Forces myself, I am proud of my family history. I have worked in the motor trade for 25 years and enjoy aiding customers to find the right car for their needs.

Julian Ward

Sales Advisor
'Jules'

I originally joined FCD as maternity cover in 2012 and have been here ever since! I have been involved with the Army Cadet Forces for over 20 years, working with Regular serving personnel. Keen Bee keeper AKA Queen Bee!

Sharon Kirk

Delivery Coordinator
'Queen Bee'

I am the newest member of the FCD Delivery team and enjoy working in such a caring team. Outside of work, my weekly bootcamp and my four children keep me busy, I also enjoy crocheting and all things arts and crafty.

Amy Bennett

Delivery Coordinator
'AA or Ivy'

I have a familial link to the military through my Grandad’s service with the Army and do have a soft spot for cars, so joining the FCD team has been a great fit for me.

Samantha Jarvis

Delivery Coordinator
'Florence'

My family have strong links with the military and emergency services, with family members serving in the Army and my Mum in the NHS, so it is great to join a company that provides a service to give back to these services. Loves sweets, new clothes and animals.

Jessica Giles

Delivery Coordinator
'Jessie G'

Having studied Creative Advertising at the University of Lincoln my role allows me to do what I love most – being creative and delivering our brand message. Also known for creating fabulous fancy dress costumes and making a cracking brew!

Beth Twohig-Lawton

Marketing Assistant
'Twigg'

It gives me great satisfaction to work for a company that helps our serving & ex-military personnel. My Great Grandad was a world war two veteran, surviving the Dunkirk evacuation. Outside of work I enjoy sport and fitness.

Tom Polkinghorne

Lead Administrator
'T-rex'

I have come from a military family, with my Granddad serving in the Royal Navy. In my spare time I take part in charity 5k and 10k runs, the last of which I ran in memory of my Granddad.

Helen Cook

Lead Administrator
'H'

I have worked as an Account Manager for the last 20 years within the public sector as well as the Armed forces. I love working with our partners and customers, ensuring they benefit from our 5-star service and savings. I like to run marathons.

Lisa Hamilton

National Account Manager
'The Hamster'

FCD Brand Ambassador
Ant Middleton

TV’s Ant Middleton appreciates the Forces Cars Direct ethos

Ever since Ant Middleton, a former Special Forces operative and now TV adventurer, joined our strength, as Brand Ambassador, he has been keen to promote the high-quality services that we provide. He recognises that Forces Cars Direct is a most unconventional player in a mostly competitive commercial environment.

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here