Meet the Team

Steve Thornton, Managing Director, feels strongly about rewarding our Armed Forces and ensuring that we do the best that we can for the military community, whether serving,
ex-military, or retired.

As he outlines: “I really enjoyed my time in the Army, with 4 Regt AAC, 669 Sqn, but I found it difficult to find companies that were in support of our troops, not just in terms of discounts offered but also their willingness to offer a simple service and understanding of our different and sometimes challenging requirements. Therefore, upon leaving the Army, it became my personal mission to find, secure and offer the best possible deals and services for my military colleagues, past and present.”

The ethos at Forces Cars Direct is: “If You Serve, You Save” and, since formation in 2001, it has saved over £100 million for its customers. Forces Cars Direct is a company that is here for you and strives constantly to improve its offers and services, to assure you of only the best possible deals and service.

A proud ex-soldier, whose ethos lies in serving his Armed Forces commmunity

Meet the Team

I served with 4 Regt AAC, 669 Sqn and loved my time in the Army. I initially stayed in Germany on leaving the Army, going on to set up Forces Cars Direct in 2001. As an ex-soldier it is important to me to reward others with the best possible discounts and service.

Steve Thornton

Managing Director
'Stevie T'

I was a pad brat, with my father serving in the Army for 27 years. Originally born in Essex, we then moved to Germany when I was 2 years old. I spent 15 years of my childhood based in Germany at Hohne & Rheindahlen. I have worked for FCD since 2003.

Laura Foster

HR & Delivery Manager

With my father having served in the RAF for 38 years and my brother also currently serving, working at FCD was a natural fit for me. I studied PR and Marketing at the University of Lincoln and have been with FCD since 2005.

Zoe Critchley

Marketing & Commercial Manager

Although I have never served myself, I am proud to have been able to help and support our military community with savings on car purchases for over 10 years with Forces Cars Direct. My father also served in the Second World War, based in India.

Graham Ireland

Dealer Accounts Manager

Proud dad to 2 footballing lads and spend most of my weekends travelling, getting wet and cold supporting them. My wife is a school Vice-Principal and I am constantly amazed and proud of how hard she and her colleagues are working during these difficult times.

Mike Defraine

Sales and Operations Director

I have worked as an Account Manager for the last 20 years within the public sector as well as the Armed forces. I love working with our partners and customers, ensuring they benefit from our 5-star service and savings. I like to run marathons.

Lisa Hamilton

Head of Partnerships and Business Development
'The Hamster'

Well known in the office as a bit of a perfectionist. I love sport, following Arsenal and my local team, Lincoln City. Being 6.2ft I make a great goalkeeper, enjoy going to the gym and am a keen photographer. I have a love of cars and motorbikes, regularly watching the racing at Cadwell Park. I aspired to join the RAF and now serve as a reservist.

Richard Fogg

Sales Advisor

I have been with Forces Cars Direct since 2015 and love speaking with the people working in the military and emergency services who devote their lives to helping others. I have close friends and family who have served.

Lewis Chapman

Sales Advisor
'Lou Lou'

I served in the military, as have many members of my family. I have worked at FCD for a number of years and feel at home with a team that embraces and respects our services; we are all a proud bunch. Keen on rugby, football and golf.

Stephen Freestone

Sales Advisor

After 10 years of service with the RAF Police. I joined the motor trade and have been selling cars for 20 years with a broad knowledge and understanding of cars and HM Forces. I am also a Reservist with Air Training Corps Squadron as an SNCO.

Paul Harrison

Sales Advisor & Leasing Specialist

My Grandfather served in the RAF on the original Ark Royal during WW2, and although I have not served in the Forces myself, I am proud of my family history. I have worked in the motor trade for 25 years and enjoy aiding customers to find the right car for their needs.

Julian Ward

Sales Controller

I have a familial link to the military through my Grandad’s service with the Army and do have a soft spot for cars, so joining the FCD team has been a great fit for me.

Samantha Jarvis

Delivery Coordinator

My family have strong links with the military and emergency services, with family members serving in the Army and my Mum in the NHS, so it is great to join a company that provides a service to give back to these services. Loves sweets, new clothes and animals.

Jessica Giles

Delivery Coordinator
'Jessie G'

Although I do not have a direct military connection myself, I enjoy working in such a caring team at FCD. Outside of work, my weekly bootcamp and my four children keep me busy, I also enjoy crocheting and all things arts and crafty.

Amy Bennett

Delivery Coordinator

With military history in our family, I understand the difficulties they face, both whilst serving and after. Also, our heroes in the emergency services do us proud every day! I love travelling and cannot wait for my next sunshine holiday!

Debbie Farraway

Delivery Coordinator

I have come from a military family, with my Grandad serving in the Royal Navy. In my spare time I take part in charity 5k and 10k runs, the last of which I ran in memory of my Grandad.

Helen Cook

Lead Administrator

With plenty of family history in the Armed Forces and Emergency Services I am excited to be a part of a company that supports these hard-working services personnel. Outside of work I play football for my local team.

Sam Brown

Lead Administrator
'Sam B'

I have joined FCD as a graduate from Lincoln University with a degree in Graphic Design and enjoy all things creative, including art, sewing and also reading detective books. My parents both work in the NHS, so it’s great to work with a company that rewards our emergency services and armed forces.

Emily Laver

Advertising Designer

I’m a typical social media man: I love learning new things and sharing them! I stay creative by writing and podcasting, drawing inspiration from films, comics and video games.

Dean McKnight

Social Media & Content Marketing

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here

Join the Priority Club

Join the FCD Priority Club and mailing list for exclusive access to additional benefits and discounts.