Chery Deals and Military Discounts Now Available

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Chery Tiggo 4
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Chery deals for serving & ex-military

Save thousands on a new Chery with exclusive Chery military discounts from Forces Cars Direct.

As a veteran-owned company, founded in 2001, we’re proud to help serving and ex-military personnel save on their next new car. Our Chery defence discounts are available to eligible members of the UK Armed Forces, with discounts available across the Chery range.

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

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Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here