The research enforces a trend towards better informed customers making the most of online car research and buying tools. Key Hyundai models are available through the company’s own site that provides a transparent fixed price for the car, as well as full information on monthly payments, CO2 emissions, equipment and fuel economy, aspects that are carried on the Forces Cars Direct website, with even more detail, should you need it.
While potential buyers are viewing fewer cars before making their choices, many will still take someone with them to help look over their new potential purchase. Men are more confident than women, with only 40% taking someone along, compared with more than 71% of women. In both cases, it is more likely to be a partner, with dads coming in second. Interestingly, 66% of men claim they made the final decision on buying a car, compared with 55% of women.
When it comes to top priorities, men and women generally want exactly the same things, when it comes to their cars. From the 2,000 drivers surveyed, over 71% suggested that price was the most important factor in their buying decision, with the average cost of their current vehicle at £11,313, compared with £1,596 that they paid typically for their first car. Regionally, it seems that those in the North East are most concerned about price, while Londoners are the least concerned.
Reliability was a close second with type of fuel, comfort, make of the car and economy all featuring in the Top 10 things that Brits feel are important. On size, men were slightly more concerned than women by whether a car would be large enough to carry their family and pets, while women were slightly more concerned about the size of the car in terms of ease of manoeuvrability. It seems also that the older you get, the badge the car is wearing becomes more important.
Among the biggest gripes that Brits have about their cars include how slowly they accelerate, how much they cost to fill-up and how many scratches and dents are on them.
Even though four-in-ten drivers have bought a car and regretted doing so later, in the main, the nation is contented. Over half said that absolutely nothing annoys them about their cars and the thing they love the most is how reliable they are. Owners tend to keep their car for five years and eight months on average, before getting a new one. Despite this, there were certain features that motorists said were desirable on their next cars; air conditioning came top (42%), followed by parking sensors, electric windows and sat-nav in fourth place.
Hyundai Motor UK President and CEO, Tony Whitehorn, said: “Today’s car-buyers are better informed than ever and they make very concrete decisions about which car they want, before even going to see it. It is a trend that we’ve seen grow in recent years and we are endeavouring to be ahead of it.”
TOP 20 – Features we want in our next cars:
1. Air conditioning
2. Parking sensors
3. Electric windows
4. Sat-nav
5. Spacious boot
6. Digital radio
7. Demisting mirrors
8. Automatic braking system
9. Heated seats
10. Bluetooth
11. Parking cameras
12. Sound system
13. Cruise control
14. Lumbar Support
15. Panoramic Sunroof
16. Leather seats
17. Cup holder
18. Heated Steering Wheel
19. Remote Start
20. Android Auto/Apple CarPlay
Naturally, if you are seeking the best possible deals on new Hyundais, you need look no further than Forces Cars Direct, whether you know precisely what you want, or whether our helpful and friendly team can aid your decision-making process, without pressure and with maximum benefits.
