Honda opens its order books for attention-grabbing ‘e’ model

Unveiled to tremendous acclaim at this year’s Geneva Motor Show, Iain Robertson believes that the enticingly compact Honda e is set to shake-up the compact EV scene, with a compeling blend of affordability, practicality and sheer desirability.

Honda has announced that reservations for its cute urban electric vehicle are now open in the UK, German, French and Norwegian new car markets. A dedicated online reservation website allows customers to reserve a priority status by ordering the Honda e with a refundable reservation fee of £800. Customers will then be able to place an order from later this year with first deliveries of the vehicle from Spring 2020. Discuss the potential options with your advisor.



The pre-booking system already reveals five colour options that will be available on the Honda e, comprising of; Platinum White Metallic, Crystal Black Pearl, Crystal Blue Metallic, Modern Steel Metallic and the striking Charge Yellow. According to Jean-Marc Streng, general manager automobile division of Honda Motor Europe: “We are delighted to be offering a reservation option to our customers in selected European markets for the first time with the Honda e. The prototype has received an overwhelming response and, with over 25,000 registrations of interest across Europe, customers now have the opportunity to secure priority status to order the model”.



The official naming and the opening of the reservation process is the next step in the Honda e journey and the pathway to 100% electrification of Honda’s model range across Europe by 2025. UK customers are leading the chase by being among the first in Europe to reserve their priority status to order the Honda e. The original show car appeared in 2017 and engendered significant support from Honda fans. Although only little altered, mainly to incorporate easier production-line aspects, the final version of the plug-in e model will be very close to the concept version of the Honda e that has appeared at recent major motoring events.



The car takes a bold step with its design and technology and will contribute to Honda’s commitment of 100 per cent of automobile sales in Europe featuring electrified powertrains by 2025. The compact electric car offers trademark Honda driving dynamics, aided by the sporty rear-wheel drive format and advanced electric powertrain. The first compact Honda on a dedicated EV platform delivers a blend of efficiency, performance and usability that is perfect for urban environments. The Honda e is intended to deliver a standard range of over 125 miles and the capability to ‘fast charge’ to 80% battery capacity in 30 minutes, as with other EVs.



Its contemporary styling is characterised by clean, simple body lines, smooth contours and stepless A-pillars that sit virtually flush with the glass. Inside, the spacious, contemporary interior creates a comfortable lounge-like feel with an intuitive and customisable dual touch-screen interface to keep passengers engaged with their connected lifestyles.



Honda has already received over 20,000 expressions of interest across Europe, with approximately 6,000 of them coming from the UK. Speak with your advisor to make a reservation for priority ordering.

FCD Summary

As we reported earlier this month, Honda does seem to have found its ‘mojo’ once more. The all-new and very exciting Honda e is intended to lead the market in much the same way that the original Honda Insight hybrid should have in 2000. 

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