Rolls-Royce Motor Cars has been providing a gentle presence in the idyllic Côte d’Azur enclave of Cannes during this summer season. The prestigious German and British marque has been showcasing its Cullinan SUV for the first time in France, displaying outside the Intercontinental Carlton Hotel, which overlooks the storied Boulevard de la Croisette. It has been accompanied by the brand’s full product portfolio, including a highly bespoke Dawn Adamas and the marque’s flagship, new Phantom, which also made its French debut. In case you wondered, Rolls-Royce’s product experts were in attendance.

For those who wished to learn more of the eccentricities of Rolls-Royce patrons, one customer, who commissioned his car at last year’s Cannes Hot Spot, agreed to loan the marque an example of his latest acquisition, an unique surfboard crafted by contemporary British marquetarians, Woodpop. A modern expression of fine marquetry, the 9ft 2in, sustainably-sourced, Paulownia timber board incorporates American Walnut, Ripple Sycamore, Figured Anigre and Birch veneers as well as 24 carat gold leaf. To reflect the gentleman’s patronage of Ghost and passion for surfing and surfing ephemera, the board was mounted atop a bespoke Rolls-Royce Ghost.

Rolls-Royce followed its Gallic experience by travelling to the Andalusian coastline. In Marbella, guests of the marque could experience seven Bespoke motor cars from the exclusive La Reserva Golf Course, located in Sotogrande. Framed by the remarkable Sierra Blanca Mountains, driving and chauffeur experiences were available in all motor cars, with the exception of Cullinan, which was available for static viewings only.