Featured deals

S-cross Hatchback 1.4 Boosterjet 48V Hybrid Motion 5dr
Suzuki S-cross Hatchback
1.4 Boosterjet 48V Hybrid Motion 5dr
From £21,278.68
£329.21 Per month
Save £4,830.33
Golf Hatchback 1.0 TSI Life 5dr
Volkswagen Golf Hatchback
1.0 TSI Life 5dr
From £22,509.69
£355.22 Per month
Save £4,195.31
Sportage Estate 1.6t GDI 157 48V ISG Gt-line 5dr
Kia Sportage Estate
1.6t GDI 157 48V ISG Gt-line 5dr
From £27,328.49
£394.08 Per month
Save £4,526.51
A4 Avant 35 Tfsi S Line 5dr S Tronic
Audi A4 Avant
35 Tfsi S Line 5dr S Tronic
From £31,043.35
£479.85 Per month
Save £9,211.65

Who’s eligible?

Our discounts, packages and services are available to all individuals that are…

Three easy steps to your new car

Driving away in your new car with a great Forces Cars Direct discount couldn’t be easier.



Browse our website for a full range of new cars and exclusive savings and submit your enquiry. If you can’t find the car you’re looking for, just give us a call.



Working with your Sales Advisor you can tailor your order, including any optional extras or colour choices.



Our team will keep you informed every step of the way and confirm a delivery date and time to suit you, delivering your new car direct to your door or to your local participating dealership.

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

Rt Hon Tobias Elwood MP

It is gratifying to see private sector companies like Forces Cars Direct and Motor Source Group providing services specifically tailored to these groups of people and enable them to make savings on everyday living.

Latest news

Catch up with our latest company and industry news.

Is your vehicle winter-ready? Here's how to check!

Read more >

Forces Cars Direct raises over £32,000 for SSAFA

Read more >

The Best Moments of the Invictus Games 2023

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Forces Cars Direct and RMA - The Royal Marines Charity Join Forces to Support Armed Forces Community

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Here to help you buy

Wherever you are in your purchase decision, we are here to help with knowledge and advice to guide you with no pressure to buy. We offer a full service giving you everything you need to drive away in your new car including finance and insurance.

Our Finance package

Priority Club

Why choose us?

We feel strongly about rewarding our Armed Forces and doing the best that we can for the military community, serving, ex-military and retired.

If you serve, you save!


Our customer reviews

Rated 9.8 out of 10

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

As featured in...

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here

Join the Priority Club

Whether it’s your weekly grocery shop, reducing your utility bills or looking for a weekend take-away delivered to your door, Priority Club has a deal to save you money!