Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

• Visit our website to browse the array of offers available and select the car you'd like.
• Give us a call on 0370 700 5311 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
• Order your new BMW or MINI using our Affinity discounts.
• Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery* and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.

Programme Eligibility (serving and retired members of):

• British Army
• Royal Air Force
• Royal Navy
• Royal Marines
• Police
• National Fire Services
• Ambulance Services
• Prison Services
• Air Ambulance Association
• NHS
• Teachers