Our car manufacturer partners
You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.
Call today 01522 814 010
Thousands of Veterans & Armed Forces. One Trusted Source.
Forces Cars Direct is the trusted car discount specialist for the armed forces community, serving personnel, veterans, reservists, MoD civilians and their families. We hold direct pricing agreements with leading manufacturers, giving every eligible member of the forces community access to volume pricing unavailable on the high street. The result is an average saving of £7,500, verified across thousands of forces community purchases.
The Best Car Deals for the Forces Community. Live Today.
Every price includes your armed forces discount, applied before finance. Updated daily across all leading manufacturers. Finance subject to status. Representative examples only.
Featured deals
Audi A3 Sportback
1.5 Tfsi 150 Sport 5dr
From £25,807.35
£334.62 Per month
Save £5,547.65
Kia Sportage Estate
1.6t GDI Gt-line 5dr
From £29,124.00
£408.75 Per month
Save £4,771.00
Toyota C-hr+ Electric Hatchback
165kw Design 77kwh 5dr Auto
From £29,529.00
£417.60 Per month
Save £7,466.00
Chery Tiggo 9 Estate
1.5t Phev Summit 5dr DHT AWD
From £35,578.00
£487.21 Per month
Save £7,527.00
How the Forces Community Saves £7,500 Through Our Manufacturer Partnerships
We hold direct partnerships with 28 leading manufacturers. That relationship is what makes the saving possible. Because we operate at volume across the armed forces community, manufacturers offer us pricing unavailable on the high street — and we pass every penny of it to you, applied before finance, on every car on our panel. That includes new petrol and diesel cars, hybrid cars for those looking to reduce fuel costs on long commutes, and electric cars for those considering the switch to EV.
If you need a car quickly, we also hold a range of in-stock cars available for early or immediate delivery — no waiting for a factory build slot.
In-Stock Cars
Need a car fast? Browse forces-priced stock cars available for early delivery.
Browse in-stock carsElectric Cars for the Forces
Explore EV deals with forces pricing across all electric models on our panel.
Browse electric carsHybrid Cars for the Forces
Long commute or posting? Hybrid models combine fuel efficiency with full manufacturer warranty.
Browse hybrid carsCar Brands Offering Armed Forces Discounts
Every brand below has a forces pricing programme available through Forces Cars Direct. Your discount is applied before finance, across all makes and models on our panel.
Affordable Car Deals for the Forces. At Every Stage of Service and Beyond.
The armed forces discount is available whether you are serving, a veteran, a reservist or a forces family member. Here is how we address the pressures the forces community faces when buying a car.
01 Transition from Service
Leaving the forces makes financial planning feel uncertain
Your forces discount does not stop when you leave. Veterans and ex-military personnel access the same pricing as serving personnel — no restrictions on how long ago you served.
02 Postings and Relocation
Frequent moves make committing to a car feel complicated
PCP and PCH finance gives you flexibility at the end of the term. In-stock cars mean you can get behind the wheel fast, before your next posting starts. Nationwide delivery direct to your door.
03 Forces Pay Structures
Military pay structures look unusual to high street lenders
Every lender on our panel understands forces pay — including X-Factor allowances, operational bonuses and pension income for veterans. We know how to read a forces payslip.
04 Long Commutes and Base Distance
Remote postings and long drives to base push running costs up fast
Hybrid and electric cars at forces pricing are now a genuine option. HP finance with no mileage cap suits high-mileage drivers who cover long distances to and from base.
05 Pension and Benefits Impact
Salary sacrifice schemes risk reducing your Service pension
Our discounts are never salary sacrifice. There is no impact on your Service pension, allowances or benefits. You get the full saving with zero effect on your entitlements.
06 Time and Convenience
Operational commitments leave no time to visit multiple dealerships
One conversation with our forces team is all it takes. We handle the manufacturer negotiation, the finance search, and nationwide delivery direct to your door — wherever you are based.
Car Finance for the Forces: Built Around Military Pay
We have leading lenders available across our entire panel. Every lender understands forces pay structures, transition income and veteran pensions — not a generic model that does not understand how military personnel are paid. Your monthly repayment reflects the lowest rate available to you.
PCP
Personal Contract Purchase
Lower monthly payments, optional balloon at the end. Popular with forces personnel who want to change car every three to four years without a large upfront commitment.
HP
Hire Purchase
Own the car outright at the end of the term. No mileage restrictions — well suited to high-mileage commuters and those on lengthy remote postings.
PCH
Personal Contract Hire
Fixed monthly cost, no ownership. A clean, predictable option for those who want a new car every two to three years without carrying the depreciation risk.
Loan
Car Loan
Personal finance against your forces salary or pension. Our lenders price against your actual income — not a generic affordability model that does not understand military pay.
Our finance panel
Santander · BNP Paribas · Motonovo · Black Horse · Close Bros · Alphera · RCI Finance · Volkswagen FS · + More
Work out what you can afford before you browse.
Run the numbers on your salary and your preferred finance type before speaking to anyone.
Car Deals for Every Branch of the Armed Forces. Past and Present.
The Forces Cars Direct armed forces discount is open to regular service personnel, veterans of all ranks and service lengths, reservists and MoD civilians. Your service qualifies you. Our team will confirm your eligibility and apply the full discount from the first conversation.
Defence Discount Card Holders of the Defence Discount Card are also eligible for our full armed forces pricing programme.
Check Full EligibilityLooking for a Used Car?
Not everyone needs brand new. Browse our used car range — quality, reliability and forces-friendly finance, at a lower price point.
Browse Used Cars
Start Saving Today
Your Next Car.
£7,500 On Average Less.
No pushy sales. No hidden fees. No salary sacrifice. Your forces discount, applied before we speak.
Explore the RangeTrustPilot Verified · Leading Manufacturers · Leading Finance Partners · Nationwide Delivery · Veteran Owned
* Average saving of £7,500 based on Forces Cars Direct customer data across all armed forces community purchases. Savings vary by make, model, specification and finance option. Subject to eligibility. Finance available subject to status. Forces Cars Direct Limited is authorised and regulated by the Financial Conduct Authority (FRN: 672273).
Close to our heart
We are proud to work in partnership with several Armed Forces organisations to further support our military community.
Find out more about these partnerships by clicking the logos below.
