At Forces Cars Direct, we’re proud to introduce Lotus to our exclusive discounts programme. This exciting new addition means serving and ex-military personnel can now enjoy incredible savings on two of Lotus’s most advanced all-electric models.

Who is Lotus?
Lotus is a renowned British automotive brand known for its rich motorsport heritage, innovative engineering, and driver-focused performance. Founded in 1952, Lotus has built its reputation on lightweight design, precision handling, and cutting-edge technology. Today, the brand is redefining performance for the electric era, combining luxury, advanced innovation, and thrilling dynamics across its modern lineup.
Both models are fully electric, delivering cutting-edge performance, luxury, and innovation.
Lotus Eletre
- All-electric SUV from British brand Lotus — their first production EV and first SUV.
- Dubbed a “Hyper-SUV”, combining high performance, advanced technology, and everyday practicality.
- Mid-size SUV available in two performance specifications:
- Eletre 600: 600+ bhp with a range of up to 373 miles
- Eletre 900: 900+ bhp with a range of up to 319 miles

Starting price with FCD discount is £70,857 with a saving up to £25,222.00.
Check out the Lotus Eletre here
Lotus Emeya
- All-electric grand tourer (hyper-GT) lift back saloon.
- There are two specifications engines to choose from 600 and 900.
- Around 379 miles available from the electric range with ultra-fast charging 10-80% in 14 – 20 minutes.

Starting price with FCD discounts is £70,857 with a saving up to £25,222.50.
Check out the Lotus Emeya here
With exclusive military discounts now available, there’s never been a better time to experience Lotus electric performance. Whether you choose the bold Eletre or the refined Emeya, Forces Cars Direct makes owning a Lotus more accessible than ever for our Armed Forces community.
*Savings and prices correct at time of writing. (11.02.2026)