Forces Cars Direct rewards SSAFA quick-sharp

A lot of commercial organisations support charities as a matter of course, or to gain the taxable benefits, but, for some of them, suggests Iain Robertson, giving is as vital as support and one of the leaders in the field is Lincoln-based FCD.

Working from a premise of ‘If You Serve, You Save’, passing on around £60m worth of tangible discounts to both serving and former service personnel over the past 17 years might be considered a major contribution in its own right. However, Steve Thornton, managing director of Forces Cars Direct, is a staunch supporter of more than one services charity and SSAFA, with which FCD signed-up only last year, was the delighted recipient of a BIG cheque in early-June.

Each vehicle that is supplied by FCD to either active, retired, or Armed Forces reservists and their families and friends, earns a financial contribution for SSAFA, a charity that provides a practical fall-back zone and a highly-valued range of support functions to services personnel. As the oldest tri-service, national charity, founded in 1885, engaging with SSAFA was a natural course for FCD.

As the Lincoln-based company, which employs many of its specialist staff because of their former, familial, or direct associations with branches of the Armed Forces, is so closely connected to them, extending its sourcing, ordering and back-up vehicle packages is a perfect fit. The value of the FCD cheque to SSAFA is £5,060, handed by Steve Thornton to Rebecca Keaveney, Commercial Manager, and is the first of many to be handed to SSAFA in coming years.

If you are, have been, or have current family associations with any branch of the services, then you may be entitled to receive the benefits of market-leading discounts on new cars, allied to hassle-free service and support. Just log onto the website ( and see how easy it can be. With a magnificent, 5-Star TrustPilot rating, dealing with Forces Cars Direct will be one of the easiest deals of your motoring life.

FCD Summary

At FCD, we strongly believe in giving something back to our Armed Forces community and so are immensely proud to be able to present SSAFA with this today.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here

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