Forces Cars Direct announces partnership with SSAFA, the Armed Forces charity

In a new partnership formally announced in May, Forces Cars Direct has committed to making a donation to SSAFA, the Armed Forces charity for each car they sell.

Steve Thornton, Managing Director of Forces Cars Direct, said: “As ex-military myself, it has always been a core value of our company to give something back to the military community. I have witnessed the work of SSAFA many times during my Army career and through friends and family. I am proud to be working alongside such a great charity and am looking forward to further supporting the Armed Forces together.”

Rebecca Keaveney, Commercial Manager at SSAFA, said: “SSAFA is delighted to be working with Forces Cars Direct, we are looking forward to our partnership supporting members of the Armed Forces community in need for years to come.” 


Forces Cars Direct offer unique discounts on new cars for all serving Armed Forces personnel, ex-military and veterans, and Ministry of Defence (MOD) staff. For those stationed in the UK there are savings of up to 30%, and those stationed overseas can save up to 50% with specialist tax free car sales.

SSAFA provides vital support for members of the Forces, past and present and their families. From helping veterans who are coming to terms with life-changing injuries or supporting families who have lost a loved one in battle, SSAFA works tirelessly to provide help and support for all members of the military family

FCD Summary

A contribution made to SSAFA, the Armed Forces Charity, for every car sold.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here

Join the Priority Club

Whether it’s your weekly grocery shop, reducing your utility bills or looking for a weekend take-away delivered to your door, Priority Club has a deal to save you money!