Forces Cars Direct and Joa Camp Proudly Support Ex-SAS Leader Billy Billingham MBE QCB on His UK Tour

Forces Cars Direct, Motor Source Group and Joa Camp are thrilled to announce their support for renowned ex-SAS Leader, Billy Billingham MBE QCB, as he embarks on his current UK tour.

Billy Billingham, best known as the Chief Instructor on Channel 4’s hit show SAS: Who Dares Wins, epitomizes toughness and resilience. With a background as a former paratrooper, decorated SAS leader, and personal bodyguard to Hollywood celebrities, Billy brings a wealth of experience from his time in extreme combat zones and grueling missions. Now, he's captivating audiences across the UK with his remarkable and inspirational story at exclusive live events.

Despite the glamour of touring the UK, Billy acknowledges the challenges of being away from loved ones and constantly on the move between locations. In a recent conversation, Billy shared his affinity for the great outdoors and his desire for travel that provides both comfort and freedom. It was clear to us that providing him with a Joa Camper would perfectly align with his needs and preferences.

"Joa Campers embody the essence of adventure and freedom," says Martin Storey, [Groupe-Pilote UK Agent] at Joa Camp. "We are delighted to support Billy Billingham on his journey, offering him the comfort and flexibility he deserves as he shares his incredible experiences with audiences across the country."

The partnership between Motor Source Group and Joa Camp underscores their commitment to Armed Forces and Emergency Services workers, offering support through service and discounts to these keyworkers that dedicate so much to our communities. This is an ethos that aligns with individuals like Billy Billingham, who inspire others with their extraordinary stories and experiences. As Billy continues his tour, Motor Source Group and Joa Camp stand alongside him, providing the logistical support necessary for his travels.

Billy added “I’m pleased to be working with Forces Cars Direct, Motor Source Group and Joa Camp in their mission to give back to the Emergency Services and the military, which is something close to my heart as everyone knows.”

For more information about Billy Billingham's UK tour and updates on his journey, follow him on social media and visit

About Joa Camp:

Joa Camp draw on 60 years of experience to create well-designed, well-organised and well-manufactured recreational vehicles that feature generous spaces and smart storage areas for smooth and comfortable travel experiences. Our moto is: No compromise on durability or comfort.

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