Forces Cars Direct: an overview

You've seen our deals. Seems too good to be true, right? Let us put your mind at ease!

Forces Cars Direct was established in 2001, with the intention of securing incredible new car discounts for military personnel. Fast forward to 2023... we've saved our customers over £166 million! In this post, we'll answer some of your questions about who we are, what we do, and how we’re able to offer such brilliant discounts!

How does it work?

We secure car deals directly from the manufacturers, allowing us to offer you amazing discounts. Our customers save £4,900 on average - what's not to like?!

Why forces cars direct?

  • Honest, independent advice
  • No hard sell and no pushy sales people
  • Customer convenience with nationwide delivery
  • Various purchase options: HP, PCP, lease
  • 5-star customer rating on TrustPilot

Who are we for?

Great news: if you serve, or have ever served, in the Armed Forces, MoD, or are a Diplomat; you are eligible for a Forces Cars Direct discount!

What makes of car do you offer?

Abarth, Alfa Romeo, Audi, BMW, Citroen, Cupra, DS, Fiat, Hyundai, Jeep, Kia, Lexus, MG, Maserati, Mazda, Nissan, Peugeot, Renault, Seat, Skoda, Ssangyong, Suzuki, Toyota, Vauxhall, and Volkswagen. And if that's not enough - our used cars and leasing options offer even more!

What else can you offer?

  • Our Priority Club gives you access to a HUGE discounts portal: think food, clothes, holidays... and what's more, it's completely free!
  • We don't just do cars! Camper van? Commercial van? e-scooter? You got it!
  • We have partners offering specialist insurance.
  • We do new cars, used cars, and leasing - because we know that one size does not fit all.
  • We work with lenders to offer special military rates and different types of finance to suit you.

The team

We're a friendly bunch, on hand to answer your questions, offer advice, and make sure your whole car-buying process goes smoothly!

Contact us

01522 814 010

Alumina Court, Tritton Rd, Lincoln LN6 7QY

FCD Summary


Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here