BMWs aren't made to blend in. Or go unnoticed.

BMWs aren’t made to blend in. Or go unnoticed. From the iconic Kidney Grille to the unmistakable silhouette, every element exists to enhance performance and catch your eye, and that includes the paint finish. This is why BMW created the BMW Individual Visualiser… because it matters.

The BMW Individual Visualiser offers approximately 150 paint finishes. The result is a first-class quality paintwork that puts your vehicle in the spotlight from every angle. From Macau Blue to Lime Rock Grey. From Fire Orange to Frozen Black; there is a paint finish to impress everyone, with their perfect brilliance and stunning colour depth.

Either way, it’s a strong look. But which works best? A matt paint finish is great for emphasising athletic and muscular design elements, as seen on the latest BMW M3 Touring; while the metallic paintwork from BMW Individual accentuates the striking angular lines of your classic BMW M surfaces, like the BMW M2.

If you can’t pick one colour, why not have two instead? Exclusive to the BMW 7 Series; a high-quality two-tone paint finish offers you even more freedom. Choose your first colour for the lower half of the vehicle and combine it with one of the two contrasting colours on offer for the upper part. The two colours are separated by the delicate Coach Line, for even greater levels of sophistication.

Find your favourite BMW individual colour here:

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