We are proud to be working with Ant Middleton as a Brand Ambassador for Forces Cars Direct

Forces Cars Direct

Ant Middleton,
Brand Ambassador

Best-known as the Chief Instructor for Channel 4’s hit show, SAS: Who Dares Wins, and shows Mutiny and Escape, Ant served in the Royal Marines and 9 Parachute Squadron Royal Engineers before joining the Special Boat Service (SBS), the UK’s naval special forces unit and sister unit of the SAS.

Ant joins us with his passion for the military and supporting our Forces community. We are delighted to be working with such an inspirational serviceman to help offer more and more new car discounts to our deserved military comrades, serving and retired.

Until I met with Forces Cars Direct, I had no idea that military personnel were entitled to these type of new car discounts. On top of a huge money saving opportunity, they are offering a unique, quality service to those who are currently serving and those who have served in the Armed Forces.

I jumped at the chance to work with a company who do something to benefit our military and I will be spreading the word amongst my friends and followers. I now drive a vehicle supplied through Forces Cars Direct and am very happy with it.”

Ant Middleton
Brand Ambassador

Ant has so far been involved in various events including customer meet and greets, with more to come.

Keep up-to-date with all of our news and events with Ant Middleton on our news pages, or sign up to our newsletter for regular updates.

See Ant's News >

Ant Middleton & Forces Cars Direct

Latest news

Catch up with our latest company and industry news.

First Man In: Book Tour

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Forces Cars Direct celebrates end-of-season at Donington Park

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An Evening With Ant Middleton Tour

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Ant Middleton Partners With FCD & SSAFA To Discuss Life After The Military

Read more >

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here