Featured deals

Ibiza Hatchback 1.0 TSI 95 SE 5dr
Seat Ibiza Hatchback
1.0 TSI 95 SE 5dr
From £16,760.99
£242.32 Per month
Save £2,954.01
ZS Electric Hatchback 130kw Trophy EV 51kwh 5dr Auto
MG Motor UK ZS Electric Hatchback
130kw Trophy EV 51kwh 5dr Auto
From £26,947.40
£404.30 Per month
Save £6,047.60
Sportage Estate 1.6t GDI ISG Gt-line 5dr
Kia Sportage Estate
1.6t GDI ISG Gt-line 5dr
From £27,664.50
£369.10 Per month
Save £4,210.50
Q3 Sportback 35 Tfsi Sport 5dr
Audi Q3 Sportback
35 Tfsi Sport 5dr
From £32,519.45
£441.76 Per month
Save £3,485.55

Who’s eligible?

Our discounts, packages and services are available to all individuals that are…

Three easy steps to your new car

Driving away in your new car with a great Forces Cars Direct discount couldn’t be easier.



Browse our website for a full range of new cars and exclusive savings and submit your enquiry. If you can’t find the car you’re looking for, just give us a call.



Working with your Sales Advisor you can tailor your order, including any optional extras or colour choices.



Our team will keep you informed every step of the way and confirm a delivery date and time to suit you, delivering your new car direct to your door or to your local participating dealership.

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

Rt Hon Tobias Elwood MP

It is gratifying to see private sector companies like Forces Cars Direct and Motor Source Group providing services specifically tailored to these groups of people and enable them to make savings on everyday living.

Latest news

Catch up with our latest company and industry news.

Forces Cars Direct and Joa Camp Proudly Support Ex-SAS Leader Billy Billingham MBE QCB on His UK Tour

Read more >

Bolder and more high-tech: i30 gets update

Read more >

Suzuki Introduces the All-New Swift

Read more >

Nissan Juke: say hello to yellow again

Read more >

Here to help you buy

Wherever you are in your purchase decision, we are here to help with knowledge and advice to guide you with no pressure to buy. We offer a full service giving you everything you need to drive away in your new car including finance and insurance.

Our Finance package

Priority Club

Why choose us?

We feel strongly about rewarding our Armed Forces and doing the best that we can for the military community, serving, ex-military and retired.

If you serve, you save!


Our customer reviews

Rated 9.8 out of 10

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

As featured in...

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here

Join the Priority Club

Whether it’s your weekly grocery shop, reducing your utility bills or looking for a weekend take-away delivered to your door, Priority Club has a deal to save you money!