NEW Brand Alert: Chery Military Discounts Now Available

Save thousands on Chery vehicles with our exclusive discounts for serving and ex-military personnel!

We’re thrilled to welcome Chery to our new car discount programme! With this exciting addition, you can now enjoy incredible savings across the Chery range, including the stylish Tiggo 7 and the spacious Tiggo 8.



Who is Chery?

Founded in 1997, Chery Automobile has grown into China’s largest car exporter, known for combining practicality with forward-thinking technology such as hybrids and EVs. Part of the wider Chery Group, the brand also owns Omoda and Jaecoo, names already popular with our members.


There are two cars in the lineup currently which are both SUVs:

Tiggo 7

  • A mid-size SUV available with petrol or plug-in hybrid engines.
  • There are two specification types to choose from; Aspire the base and Summit the upgraded.

Starting prices for the Tiggo 7 are £20,978.99 with a saving of £4,016.01.

Click here for the Tiggo 7



Tiggo 8

  • A larger SUV with seven seats available with petrol and plug-in hybrid engines.
  • There are two specification types to choose from; Aspire the base and Summit the upgraded.

Starting prices for the Tiggo 8 are £23,985.00 with a saving of £4,560.00.

Click here for the Tiggo 8



Both cars come with a 7 year warranty, roadside assistance and competitive pricing for similar cars in their class.


Discover the Chery range today and take advantage of your exclusive Forces Cars Direct discounts for serving and ex-military personnel.


Check out the Chery range here.


*Savings and prices correct at time of writing. (03.10.2025)

FCD Summary

Browse our latest Chery offers on our website or give our team a call on 01522 814 010 to find out more.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here