We partner with some of the top names in motoring to help source you the right car at the right price.
We specialise in military and diplomatic car sales to those stationed in the UK and overseas, offering tax free new cars, tax paid new cars, MoD discounts and special discounts for all those who serve, or who have served in the Armed Forces. View this month's special offers here.
If you are currently serving, or retired from, the Army, Marines, Navy, or RAF, and are now a military veteran, are TA/Reservist, a Diplomat, or MoD civilian, even if you’re a DDS card holder, looking for a DDS car, or hold a Rewards for Forces card, we have exclusive military discounts and offers for you.
Browse our website for a full range of new cars and see just how much you can save today!
We're delighted to announce the signing of Ant Middleton as our Brand Ambassador. As a former Special Forces operative and current TV personality, he is the ideal person to reach out to the Armed Forces and let them know about the deals that they are entitled to on new cars purchased via our unique programme.
"Until I met with Forces Cars Direct, I had no idea that military personnel were entitled to these type of tax free and tax paid offers on new cars. They're offering a service that is a huge money saving opportunity for those who are currently serving and those who have served in the Armed Forces. I jumped at the chance to work with a company who do something to benefit our Armed Forces and I will be spreading the word amongst my friends and followers and will be visiting Lincoln at the end of the month to pick up my own Forces Cars Direct vehicle." Ant Middleton, Brand Ambassador for Forces Cars Direct.
A message from our Managing Director
Welcome to our website, it's great to have you here please take a look around!
I feel strongly about rewarding our Armed Forces and doing the best that we can for the military community, serving, ex-military and veterans.
I really enjoyed my time in the Army with 4 Regt AAC, 669 Sqn, but I found it difficult to find companies who were in support of our troops, not just in terms of discounts offered, but willingness to offer a simple service and understanding of our different, and sometime challenging, needs. So on leaving the Army, it became my mission to find and offer the best possible deals and service for my military colleagues.
Our ethos at Forces Cars Direct is: If You Serve, You Save, and since established in 2001, we have saved just under £60million for all of our customers! I want you to know that we are here for you, and are constantly working to improve our offers and service so that you can always be assured of the best.
My team and I look forward to serving you.
Steve Thornton, Managing Director