Analysis of available new car discounts, which take into account all methods of vehicle acquisition, from paying by cash, dipping into savings, private lease/hire programmes and PCPs, suggests that an average of just over £2,500 can be slashed off the carmakers’ price lists for each new model ordered…but that is just for starters!
The vibrant state of the new car scene has occurred mainly because of sales and marketing action taken by virtually all makes. Overall vehicle movements have been described as ‘sluggish’, although UK new car registrations are down by only five per cent over the past twelve months.
Yet, the issues have been exacerbated by a series of circumstances. Inevitably, although it is not strictly a true monitor, ‘Brexit’ is suggested as part of the reason for tumbling sales. Perhaps more importantly, certainly to the motor industry, is the changeover taking place between NEDC (New European Driving Cycle; introduced in the early-1980s) fuel consumption and exhaust emissions figures and their replacement WTLP (Worldwide Harmonised Light Vehicles Test Procedure) and RDE (Real Driving Emissions), which come into effect from 1st September 2018.
While the resultant figures are said to be ‘more realistic’, they remain a comparative medium between different makes’ and models’ performance statistics. Although the test cycles will be more exacting, the reality factors in additional costs for manufacturers, which will be reflected in higher retail/list prices. As a result of the ‘drop’ in recorded new car sales, allied to unsold/unallocated stocks, even more significant discounts are available to clear them.
As the booming SUV market reaches its saturation point, it is noticeable that both high-end and prestige brands have increased their discount programmes and allowances made available to FCD. In fact, if you fancy a full-size SUV/crossover model, upwards of fifteen per cent additional savings may be possible.
However, if your heart is drawn to a new Fiat, Vauxhall, Seat, Citroen, VW, or Ford, at the other end of the market, very healthy savings can be made that more than compensate for potential residual value losses.