Lynk & Co states categorically, as it enters the stage and sets up for a ‘takeover’, that it intends to make a splash on the mobility scene, while sending seismic waves throughout the automotive industry. The first of a new series of videos, ‘Uncut’ provides an unfiltered, behind the scenes look at its global team, as Lynk & Co works towards its huge plan to revolutionise the motor industry, ahead of its European launch set for early-2020.
Alain Visser, International CEO of Lynk & Co, said: “Our growing global team is 'always on' and always thinking outside the box as we aim to make Lynk & Co’s ideas ‘The New Normal’. We believe that crazy visionaries are the key and that Lynk & Co is really on to something spectacular. Because we’re not just another car brand, we never were and never will be. We will continue to push boundaries, to disrupt tradition only to be satisfied with changing mobility forever.”
The core of the Lynk & Co brand is mobility powered by connectivity and the Uncut series is another element of bringing the brand closer to like-minded users. Living up to the brand’s values of being open and challenging, the series aims to give an unrestricted look at all the excitement, difficulties and glories in the world of Lynk & Co, while giving viewers a chance to get to know the real people behind the brand, who are set on changing the mobility industry from the inside out.
Chapter One of the series ‘The New Normal’ takes a behind-the-scenes look at the team’s offices and focuses on the need to be more rebellious, daring and crazy, in order to challenge the norm, all led by the company’s CEO. It shares the genuine character of the team working at this lifestyle brand with a car, in an inclusive and unedited format.
Each new Uncut chapter will explore different elements of the company as it grows, while tackling the challenge of staying true to the vision of being raw and personal. As part of Lynk & Co’s desire to develop a host of unique user experiences, Chapter Two, due soon, will look at Lynk & Co’s very own internal innovation lab, with the most talented group of technology designers and coders, as they gear up to invite anyone, from literally anywhere, worldwide, to collaborate with the brand.
You can check out the debut episode of Uncut by clicking on this link:
