About Forces Cars DirectForces Cars Direct

Forces Cars Direct was established in 2001 and quickly became the largest online company specialising in tax free military sales, tax paid military sales, tax free diplomatic sales and special discounts for all those who serve, or who have served in the Armed Forces.

We work closely with manufacturers who have supported us, and the Armed Forces, to offer the best discounts over the past 16 years, and have sold thousands of cars to Forces personnel in this time. Because of these close relationships, we are able to add new makes and bigger discounts all the time, giving you continued offers and support. So if you are currently serving in, or retired from, the Army, Marines, Navy or RAF, are a Reservist, a member of the TA, a Diplomat, MOD civilian, or Defence Discount Service (DDS) card holder, we have exclusive discounts and offers for you

We take the hassle out of buying a new vehicle and are dedicated to getting you the best all-round package thanks to our close relationships with a wide range of vehicle manufacturers. There’s no need to worry, we arrange everything from finding the right vehicle, to sorting out your part exchange, and arranging your finance, we even offer specialised Forces insurance! Forces Cars Direct is your one-stop-shop, from initial enquiry, to order, delivery and beyond. Let us take care of you.

We are based in Lincoln but serve the entire country and have collection points located throughout the UK. Our employees are predominantly ex-Forces personnel so we understand your position and the unique nature of the work and challenges. We offer you an exceptional level of customer service as we understand that service and peace of mind is just as important as the price.

We’re not just about selling you a car. We believe in taking care of you, be it through welfare packs to customers on operational tour, or looking after the families left behind with events and sponsorship.

In 2017 we welcomed Ant Middleton as our Brand Ambassador, to help us communicate the great discounts we supply on new cars to all service personnel.

Wherever you are, we welcome you as part of our family.

If you serve, you save.