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Where to find us

Forces Cars Direct
Building 2, Alumina Court
Tritton Road, Lincoln
LN6 7QY

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

Ant Middleton
FCD Brand Ambassador

I jumped at the chance to work with a company who do something to benefit our Armed Forces.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here

Join the Priority Club

Whether it’s your weekly grocery shop, reducing your utility bills or looking for a weekend take-away delivered to your door, Priority Club has a deal to save you money!