Forces Cars Direct and Forces Financial in Partnership  

 

We are delighted to announce our new partnership with Forces Financial.

Until today’s announcement, we have provided car insurance via our sub-brand, Forces Insurance Direct. This sub-brand will remain and insurance services will now solely be provided by Forces Financial. As a result of the partnership, we will now be able to offer a new range of insurance products to its customers as well as car insurance. Initially, these will include kit insurance, travel insurance and home and contents insurance. 

Speaking of the new partnership, Steve Thornton, Managing Director, said, “We’re thrilled about this new partnership because of the enormous opportunities it offers us. We are not only partnering with the leading financial services brand for the UK’s Armed Forces and Police, enabling us to offer a superior car insurance product, but we can now offer added value to our customers via a whole new range of other products. Also, it gives us access to a new customer base to which we can offer our core product - cars and motorbikes. We see this as massive strategic development for us”. 

Robin Williams, Director of Forces Financial, said: “For us, this link-up enables us to reach out to a new audience of Forces vehicle owners who not only need vehicle insurance but also our other insurance products. By partnering with such a strong brand as Forces Cars Direct we will enhance our own reputation and offer added value to our many customers in the UK and abroad. Our many branches in garrisons and camps will now have another offering that will be of keen interest to Service men and women and their families. The partnership really is going to be mutually rewarding”.

To enquiry about vehicle insurance, please visit our insurance page www.forcescarsdirect.com/insurance.
Or for more information on other insurance products visit www.forcesfinancial.com.